2
Stores Operating
3–4 Months
Revenue Breakeven
10+
Store Roadmap
#1
Korean QSR Brand
The Market Opportunity
WHY KOREAN QSR. WHY NOW. WHY INDIA.
K-Wave Is Here
Korean culture — K-Pop, K-Drama, K-Beauty — has created a massive appetite for Korean food among Indian youth.
Gen-Z Drives Demand
India's 600M+ youth population is seeking global, trend-forward food experiences at accessible price points.
Untapped Market
Korean QSR in India is virtually unorganised. No dominant national brand exists. The opportunity is wide open.
First Mover Advantage
Seoul Soul is positioned to own the Korean QSR category in India before it becomes crowded.
Unit Economics
STRONG NUMBERS FROM DAY ONE
Seoul Soul's compact store format, efficient kitchen design, and high-margin menu deliver strong unit economics. Revenue breakeven achieved within 3–4 months at our existing locations.
Store Size
300–450 sq ft
Setup Investment
On Request
Revenue Breakeven
3–4 Months
Daily Covers Target
150–300
Avg. Ticket Size
₹250–400
Operating Margin
Strong
Growth Roadmap
10 STORE PLAN
Phase 1
2 Live + 1 Coming
2024–2026
Prasads IMAX (Open), Kokapet (Open), Hitech City (Coming Soon)
Live NowPhase 2
5 Stores
2026–2027
Sainikpuri, LB Nagar / Vanasthalipuram + 3 more across Hyderabad
Phase 3
10+ Stores
2027+
Pune (3 locations), Vizag, Mumbai — pan-India expansion
Why Seoul Soul Wins
A BRAND BUILT FOR THE LONG GAME
Authentic Korean sauces imported directly
Standardised kitchen processes for consistent quality
Revenue positive from 3–4 Months
Strong social media organic growth
BUBU mascot — ownable brand character
Franchise systems and training ready
Category leadership in a high-growth segment
Future-ready brand designed to scale